Fujifilm released their spectacular, $10,000 GFX100 in 2019, and made the original GFX50S available in a rangefinder flavor, the GFX50R, in 2018. These images were made with the original GFX50S, during the 2018 Pride march in NYC, as an excuse to rent and try out the camera not only for studio work, but also for street photography and reportage. Some of the good and event great points:
And a few issues:
Having said all that, image quality and potential are breathtaking. My objective was to try it as a platform for street portraits, done on the fly and with minimal equipment, that could be printed at a larger size that would be reasonable with a smaller, lower resolution camera. The GFX50S excelled in this regard. The system is, overall, considerably less expensive than Hasselblad's X line, which is based on the same Sony-produced sensor. The GFX100 has its own proprietary and much newer sensor, and includes image stabilization from the XH line, making it a knock-out for (especially) handheld studio and outdoors photography. It comes in at roughly double the price of the GFX50S and R and Hasselblad's X line. However, Hasselblad's much more expensive leaf shutter lenses still make the GF system, even at its high-end, more affordable.
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